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Lunedì 29 Novembre @ CeSTIT (Bergamo)

Università degli Studi di Bergamo
Centro Studi per il Turismo e l’Interpretazione del Territorio
Dipartimento di Scienze dei Linguaggi, della Comunicazione e degli Studi Culturali

Avevamo appena fatto in tempo ad abituarci alla rete web, che già la rete si è trasformata in una piazza. Invece di scrivere, dobbiamo ascoltare. Invece di pubblicare, dobbiamo condividere. Ma una cosa è tenere contatti con gli amici o mettere in rete spezzoni di video, un’altra fare marketing e sviluppare rapporti fra operatori. Che cosa significano Facebook, Twitter o YouTube per chi lavora nel mondo delturismo? Sono rischi? Sono opportunità?Chi ha già fatto passi in avanti, e può insegnarci qualcosa? Studiosi e accademici si confrontano con operatori e attori del territorio

Lunedì 29 novembre 2010 Facebook in Tourism
Social Network e territori turistici. Esperienze e buone pratiche
Urban Center Bergamo, Piazzale degli Alpini (10.00 AM)

Introduce: Roberta Garibaldi, CeSTIT, Università di Bergamo

10.15 La web presence delle destinazioni turistiche
Luisa Mich, Università degli Studi di Trento, gruppo eTourism

11.00 Web 2.0 e reputazione. L’esperienza del Ticino
Alessandro Inversini, Università della Svizzera Italiana, Lugano

11.30 Imprese in rete e reti di imprese per il turismo 2.0
Andrea Rossi, Università IULM, Milano

Grazie a Roberto per l’invito!
I’ll see you there! :)

EHU – First Week Course

Tomorow (TOMORROW!!!) is the last day of my first week of course @ Euroepan Humanities University in Vilnius.

Here the course introduction and the topics.

Carnival, Expedia and Hotels.com Web Sites Come Out on Top

Keynote Competitive Research, the industry analysis group of Keynote Systems, today announced the latest winners of the Keynote Online Excellence Recognition Program that recognizes the ‘best of the best’ Web sites as ranked in Keynote Competitive Research studies.

read all the article @ehotelier >>

kisses&hugs

thx@Betta! :)

Tnooz – UK travellers use of Social Media

Nice post by Kevin May on Tnooz:Stats: How travellers use social media, or not by World Travle Market (www.wtmlondon.com).

Quoting the post: 42% of the sample (1,000 UK residents that took a holiday during 2010) booked their original choice after visiting a social platform, although perhaps the power of TripAdvisor is illustrated with data showing that 35% of social media users changed their hotel after browsing.

But for other elements of a trip…

  • 15% changed airline.
  • 15% changed resort.
  • 15% changed agent or operator.
  • 12% decided to visit a different country.

… kisses&hugs

The Long Tail of Travel (Chris Anderson Oct. 2nd)

Does the long tail concept works also in travel&tourism?

I was actually discussing this topic in Piazza della Riforma (Lugano) with one of my mentors few weeks ago and I personally had the impression that the “Long Tail” concept is only a pure sales and marketing thing.

What I mean is that, Pareto Principle (http://en.wikipedia.org/wiki/Pareto_principle) is one of the most popular and used principle ever –and  as blogger I would compare its popularity to the Muphry’s law (http://en.wikipedia.org/wiki/Muphry’s_law)… Anyway I am not so sure that I could maintain this position for a long time… :)

Do not get me wrong: I’ve always been a “Long Tail Enthusiastic“: I also wrote a paper about that: Inversini, A., Buhalis, D. (2009).Long Tail and Tourism Destination Websites: A study on information quality and information convergence. In W. Hopken, U. Gretzel & R. Law (Eds.), Information and Communication Technologies in Tourism 2009 – Proceedings of the International Conference in Amsterdam, Netherland (pp. 381-392). Wien: Springer.

BUT the point is: the 80-20 rule (or the principle of factor sparsity) can explain lots of things and I personally use a lot this example with my students to explain that when you think your research is ended because you have analyzed the data (20%)…you still have to spend lots of time (80%) in order to present them, communicate them and build the argumentation to support your study.

Anyway Chris Anderson came up last month with tis interesting study about the long tail in the travel and tourism sector. Interesting hints: (i) the data are available online (but I cannot download the), (ii) the study confirms that THE TRAVEL AND TOURISM LONG TAIL DOES NOT EXISTS!!! :)

There is a decrease of 10 points percentage in  the last 10 years on top 50 travel destinations with respect to everywhere else.

What I think is: from 1998 to date what happen is (i) GOOGLE – travellers can now search for destinations, (ii) Development of LOW COST flights carriers – that can bring travellers wherever in Europe (iii) development of new products (e.g. the growth of Croatian summer tourism). Too many external variables are not considered in this “article”. Too few explanations are given.

So, both technological and industry changes happened: internet is dramatically changing travel and tourism, and travel and tourism is dramatically changing by itself.

Finally, if someone is successful in downloading the data, I would like to play a bit with them. What I think is that we should be able to use such data in a more SMART way, trying to incorporate external variables, not trying to have huge marketing and sales claims without clear fundations!

Nice try Chris :)

thx@Davide

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